Hi, I'm Amy Fallon. Fallon, as in the same surname as Jimmy, that great comedian who is no relation, but this is interesting considering I've recently started stand up comedy. (See here).
I've been EVERYWHERE. I mean, I've lived on and reported from five continents (Australia, UK, Africa, Asia and North America) on underreported issues but also my byline has appeared everywhere from page one in the Saturday Sydney Morning Herald in Australia as a freelancer (not easy), to The Guardian UK when I worked in their London newsroom. I've also been a foreign correspondent in places like Uganda, South Africa, Cambodia, and Bangladesh. Now, I'm approached to help organisations and people achieve more visibility as a PR and comms consultant - and you should definitely also hire me!
I've worked for most of the UK national papers in-house including The Sunday Times (I once spoke to Rupert Murdoch on the phone - that was my main task for that shift!) and Independent, plus major media in Australia, and several of the newswires including AAP, AFP, Thomson Reuters Foundation (TRF) and IPS. I've also been published with Devex, NPR, National Geographic, Christian Science Monitor (CSM), The Daily Beast, and many more.
As a media consultant, I landed a TV interview for a small charity with France 24 - and more for others. You can see this work here. I've also placed coverage for organisations with the Guardian US, CBC, AAP, Telegraph UK, NPR, AFP, AP, SBS Australia, France24, Radio France Internationale (RFI) and many more. My work has also led to groups receiving awards, funding and other opportunities. (Fun fact: I once also acted as an extra in a Bollywood movie with Kylie - Minogue not Kardashian because that's how old (but experienced) I am! - and was paid for this. But I don't include this on my professional CV).
Recent highlights include being asked to speak on the BBC to speak about a story that I wrote for development site Devex. Another with the Index magazine was republished with The Bookseller. I'm frequently invited to speak on podcasts about other stories.
I became passionate about human rights, in Uganda - so devoted five years to obtaining a master's degree in this. Remotely. I did my dissertation during lockdown. Not easy (there's a pattern here) and a huge commitment, but it was important for me to do this in order to understand some things more.
I write about travel, culture and lifestyle, too. (I took up running again in Uganda and I then did the Toronto Marathon and a half-marathon in Johannesburg. There are pics on my Insta).
You can see some reporting highlights here.
Many of the stories that I've written and my other social content has gone viral. My expertise in building social networks means that I've accumulated over 12k followers on X.
I am invested in every person I work with. I build rapport with people easily. Some of my favorite client reviews proclaim that I was the rare journalist to understand their work, to get the key quotes and to dig deeper to see the story in print. That I’m funny – in a good way. (Which helps for the comedy).
I started delivering how to land media coverage workshops and webinars over two years ago, which have been a great success. I realised that I could help people by arming them with the skills and knowledge that I have accumulated over the past two decades.
I rate kindness and empathy. I volunteer regularly. One of my best experiences has been helping rough sleepers in London's Docklands during Crisis Christmas a few times. But I've also been to Birmingham to support the bin strikers (!), volunteered for the ALP during the Australian 2025 election, and campaigned during the 2024 UK one for a candidate in England's north. And I've supported Stand Up to Racism countless number of times, too.
Please get in touch on amy@amyfallon.com or via +44 (0) 7494188269 or +61 (0) 451 072 181 (WhatsApp).
PS. If you see any typos on this site, just be thankful that it's not written by AI, k? I will also have to retrain as a plumber, at some point.
