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How to land media coverage webinars

Learn how to find, pitch and follow up stories - and what to do next with a widely-published and experienced global journalist. Media training for charities, nonprofits, NGOs, small businesses, startups and other organisations.

Amy generously shared her expertise, provided extensive supporting resources and went well beyond what we had originally asked for. Her depth of journalism experience is clear, but equally impressive is her ability to make media engagement feel accessible to people who may have little or no prior experience working with journalists. Amy is a real asset for organisations, particularly those looking to strengthen their visibility and advocacy.

Kara Kamari, head of advocacy and communications, Martin James Foundation. I was approached to do a webinar for the Martin James Foundation Learning Exchange.

Learn how to pitch stories like this feature that I wrote for Marie Claire Australia.

What you'll learn


  • How to stand out in an editor's crowded inbox. The one thing that makes an editor open your email (and what not to do when pitching).
  • How to write compelling pitches that get you featured with publications like The Guardian, NPR, CBC, The Telegraph, AFP, Radio France Internationale, AP, Thomson Reuters Foundation (TRF) and many more.
  • How to increase your strike rate when approaching media.

Who it's for

Any organisation or any communications professional - whether they are a charity, nonprofit, NGO, a small business, startup or another organization and whether a veteran or a newbie - wanting to increase their visibility and coverage. 

Who has attended past webinars

Amy led a workshop for the Hivos communications team about opinion and commentary writing and did a wonderful job. We really were impressed with her facilitation, her thoughtful examples and insights, and the new perspectives on writing op-eds for our team.

Sian Kavanagh, international media lead, Hivos.

Amy gave us so many examples of pitches and stories that have worked, encouraging us to think widely and act boldly. It was very relevant to the work we are doing right now. I found the session extremely motivating and I learned a lot.

Roslyn Teirney, marketing and public image specialist, Rotary International.

Amy delivered an engaging, customised media relations workshop to me and my time. She was extremely easy to work with in the preparation of the workshop and the presentation she delivered was hands-on and informative. Our team had lots of specific questions for Amy which she was able to answer from a place of experience and passion.Would highly recommend working with Amy!

Molly Karp, associate director of communications, Comotion.

I improved my pitching techniques and gained deeper insights into how news is handled within the NGO sector. The exchange of information and the opportunity to learn from Amy’s extensive experience were the most valuable aspects.

Monica Garcia, regional communications, Bolivia, SOS Children's Villages.

Amy’s great at fine tuning your media approaches and her webinar comes packed with examples, she is also very funny! In a good way.

Sarah Topalian Davies, Earth Day.

The team valued the opportunity to engage with your insights and practical guidance.

Bertil Videt, head of global communication, SOS Children's Villages International.

Every PR person who wants to up their game and get their releases to the right inboxes, opened and read, needs to work with Amy. I wanted a view of the other side and I wanted to learn more about finding and pitching to the right people. Amy has international experience and relationships with editors and media contacts around the world. She’s a fun and engaging presenter and honest in every way. She answered all my questions and shared information with me to help me succeed. Editors' in-boxes are clogged and the media is overworked and underpaid now more than ever. Amy will help people break through to the right contacts with the right hooks.

Kirsten Fogg, media professional.

The webinar was lively and well organized, crammed with relevant advice for people just starting out and fresh ideas for veterans. Their charming slides were jam packed with info and their examples of success confirmed their street credentials. They went above and beyond with attentiveness to individual requests and follow-up information. Recommended? Yes.

Juliet O'Neill, veteran journalist and editor, Interview-Her.com.

Amy has the ability to quickly understand the news value and translate this into a comprehensive media strategy for global media outlets as well as national outlets. Thanks to her, we were able to secure coverage in The Telegraph, Thomson Reuters Foundation and Radio France Internationale (RFI). Amy is very committed, professional, and just a pleasure to work with.

Nina Hoeve, senior communications advisor, Rutgers.

She's a brilliant writer and communicator – a sharp thinker who generously shares her time and expertise. I took her webinar, which was insightful but not overwhelming (she's reported for media across five continents so knows her onions!). Little anecdotes and stories made it feel current/relevant, and I liked how she made an effort to include everyone, so it was collaborative and community-focused.

I'd happily work with her on future projects!

Nika Talbot, writer and thinker.

As a journalist and press office manager I found it very useful.

Paola Nano, media officer, Slow Food International.

Amy has a sharp take on what editors want and need. A very insightful overview for anyone working with media.

Siobhan Erum-Credo, public relations and social media specialist.

The webinar was very insightful. It was good to hear from someone who's 'in the trenches' daily. The expertise and experience you shared were invaluable.

Sarah Burton, communications principal.

The webinar was very comprehensive and covered the whole lifecycle of working with the media and landing coverage, whilst still being easy to follow and digest. She shared invaluable insights that really helped me to put myself in the shoes of a journalist, and I particularly appreciated her global outlook. I would highly recommend to any PR/comms professional looking to improve their approach to media relations."

Heather Estop, corporate communications and public affairs manager, SAGE Publishing.

Amy is a true professional backed with years of solid experience in the field. She's worked at such a broad range of titles and outlets that her knowledge, opinion and experience is invaluable. She has a steady, confident and clear way of delivering her workshop and really tailors it to your needs. I now have so much to work from with a solid base and clear directions and objectives. I would recommend Amy and her training to anyone who needs help in this vast and competitive field.

Bianca Topham, stress, burnout and wellness coach.

The public outreach team found the training with Amy very helpful, giving us a much-needed boost for what can be a challenging space to crack. The training was accessible to and beneficial for us all, those of us who had little experience of working with media but also those who had significant experience. Amy shared vital insights into approaching journalists, gave advice on specific topics we were trying to get coverage on, flagged outlets and platforms that were not on our radar, which we really appreciated. We are already seeing results from advice that Amy gave us!

Priscilla Dudhia, public outreach and case strategy coordinator, Clean Clothes Campaign.

Amy led a media workshop for our collective and it was fantastic. It was 90 minutes of being able to grill a highly qualified journalist and media consultant about all of the things you would want to explore and discuss related to pitching media. Highly recommend.

Rachel Firth, founder and managing director, Comotion.

One of my key takeaways was on pitching the story rather than a topic, and then writing the pitch how you would the story.

This is something I am immediately implementing and have been going over it with my colleagues to strengthen our media work.

This approach has brought back enjoyment to the process because now I see it as storytelling as opposed to a more formal and strained 'what do I pitch'.

Grace Thuo, global development communications advisor.

Her breadth and depth of knowledge made for a really enlightening session which made me reflect on and reconsider my approach for gaining coverage within the media. The session was packed full of practical pointers which will help to guide the work I do in the future. Thank you, Amy!

Tom Fishenden, nonprofit communications consultant.

Amy’s a fantastic journalist who is generous with her time. Her media pitching workshop, which was insightful and practical. She shared clear, actionable strategies for tailoring pitches, building stronger journalist relationships, and crafting subject lines that stand out. The session offered valuable perspective on what makes a story land and how to pitch with

Stephanie O'Grady, PR and communications director.

Amy really knows her stuff. The content of the course is brilliant - she really arms you with information to go to the media. Would highly recommend working with Amy.

Olivia Barker White, CEO and co-founder, Kids Club Kampala.

Amy was an absolutely phenomenal organiser. Her attention to detail, proactive communication, and ability to manage multiple moving parts ensured the entire event planning process was smooth and efficient.

Jacob Nthoiwa, communications and events specialist.

It was great to hear Amy's insights and advice on how to improve our practices engaging with the media. She is an engaging speaker and I took a lot away from our session!

Roxanna Azimy, advocacy communications consultant, Comotion.

The workshop was both practical and strategic, with clear examples that led to discussions highly relevant to our work. We valued Amy’s practical guidance on building lasting media relationships and tailoring stories to each outlet’s audience. The session gave us new tools to refine how we help our clients engage the media and tell their stories more effectively. What we learned has strengthened how we think about pitching, and cultivating meaningful press connections.

We highly recommend Amy’s training to any communications team looking to strengthen their media outreach, sharpen their storytelling, and build relationships with the press.

Lilian Medina Romero, The Bridge Sisters.

You can see more testimonials here. To inquire or book please fill in the form below. 

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