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How to land media coverage A webinar by two widely-published and experienced global journalists

Tuesday April 23rd 2024 2pm GMT /10am GMT-4

When should you send a press release? What happens when you ask a journalist "can you just send over the story before it's published?" Have "special days" been cancelled by journalists as a news hook?

When it comes to PR advice, you can get it from people who haven't trained as journalists, haven't worked in newsrooms, haven't been foreign correspondents, don't know how journalists think, and don't even speak to reporters or editors regularly. Or you can get it from us.

Together, we have four decades' experience reporting from six continents. We trained with two international news wire agencies. We’ve worked everywhere from the newsrooms of the UK national papers and magazines to the field as correspondents around the globe for other agencies. These are some of the world's biggest media outlets. 

We’ve covered everything from news to showbiz to human rights to tech and other areas in-between. Our combined portfolios include bylines with The New York Times, LA Times, Washington Post, The Guardian, NPR, Sydney Morning Herald, Age, Devex, Al Jazeera, The Independent, The Telegraph, National Geographic, Marie Claire magazine, CBC, National Post, SCMP, AFP, AP, TRF, and many more. You can see Kristi's experience here and Amy's here

As media consultants we've worked for Transparency International, Mercy Corps, Rutgers, VSO, The Hunger Project, CIVICUS, Aidsfonds and many more. This includes ghostwriting pieces and placing coverage with the FT, Al Jazeera, The Telegraph, Radio France International, NPR, Tech Crunch, and many more. 

We are so passionate about so many social causes and issues around the world, which is why we have spent large chunks of our careers telling stories about them. We are as equally passionate about sharing our knowledge with others and can’t wait to pass on our tips on what's worked (and what hasn't) so that we can see your stories in the media!

What will you get?
In this hour-long webinar we'll teach you how to find stories within your organisation, how to pitch them, how to follow them up and what to do next. 

There will be a Q&A and a handout with tips.

Your investment:  $50 USD (If any one wants to pay in GBP please email Amy - - and we can arrange this). 

Date: Tuesday April 23 2024, 2pm GMT (London)/10am GMT-4 (New York)

Who should attend: nonprofits, social enterprises, entrepreneurs, PR and comms professionals and any one  else who wants to learn how to get their stories across the line in the UK, Europe, Africa and east coast US timezones. (We will do another webinar at another date for those on the west coast, in Australia and in Asia).

We will take questions live and have some Q&A and case study scenarios prepared for the day, but please also feel free to email us any at 


"Amy worked with me as a media consultant on the launch of a big piece of research. She has the ability to quickly understand the news value and translate this into a comprehensive media strategy for global media outlets as well as national outlets. Thanks to her, we were able to secure coverage in The Telegraph, Thomson Reuters Foundation and Radio France International. Amy is very committed, professional, and just a pleasure to work with." Nina Hoeve, former senior international communications manager, Aidsfonds.

"Kristi Eaton is an outstanding public relations consultant. Her skills and expertise have been invaluable to our media and reputation strategy here at The Hunger Project. From the very beginning, Kristi demonstrated a deep understanding of our organisation's goals, vision, and target audiences. I am constantly grateful for her ability to craft compelling and timely narratives from our existing material and am impressed by her commitment to delivering high-impact media hits that align with our strategic goals." Sara D. Reyes, former associate director of Global Communications at The Hunger Project. 

For more testimonials see here and here. 


Before you Pitch Checklist

This checklist for organisations and PR professionals is just a starting point to writing a pitch. If you’d like any further help to create the perfect pitch, contact me at

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Free 15-Minute Consultation

If you'd like to have a free 15-minute consultation about how I can help you increase your visibility in the media, please get in touch.