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How to land media coverage:
A webinar by two widely-published and experienced global journalists. As reporters and media consultants, we've covered most of the world over four decades between us!

Next webinar Thursday May 9, 3pm (LA)/Friday May 10, 8am (Sydney). People in other places welcome to join of course. We will have the recording available to purchase afterwards. The hour-long recording from the first webinar held on April 23, 2024 for people in UK, Europe and US, including a Q&A, is now available to purchase.

When should you send a press release? What happens when you ask a journalist "can you just send over the story before it's published?" Have "special days" been cancelled by journalists as a news hook?

When it comes to PR advice, you can get it from people who haven't trained as journalists, haven't worked in newsrooms, haven't been foreign correspondents, don't know how journalists think, and don't even speak to reporters or editors regularly. Or you can get it from us.

Together, we have four decades' experience reporting from six continents. We trained with two international news wire agencies. We’ve worked everywhere from the newsrooms of the UK national papers and magazines to the field as correspondents around the globe for other agencies. These are some of the world's biggest media outlets. 

We’ve covered everything from news to showbiz to human rights to tech and other areas in-between. Our combined portfolios include bylines with The New York Times, LA Times, Washington Post, The Guardian, NPR, Sydney Morning Herald, Age, Devex, Al Jazeera, The Independent, The Telegraph, National Geographic, Marie Claire magazine, CBC, National Post, SCMP, AFP, AP, TRF, and many more. You can see Kristi's experience here and Amy's here

As media consultants we've worked for Transparency International, Mercy Corps, Rutgers, VSO, The Hunger Project, CIVICUS, Aidsfonds and many more. This includes ghostwriting pieces and placing coverage with the FT, Al Jazeera, The Telegraph, Radio France International, NPR, Tech Crunch, and many more. 

We are so passionate about so many social causes and issues around the world, which is why we have spent most of our careers telling stories about them. We are as equally passionate about sharing our knowledge with others and can’t wait to pass on our tips on what's worked (and what hasn't) so that we can see your stories in the media!

What will you get?
In this hour-long webinar we'll teach you how to find stories within your organisation, how to pitch them, how to follow them up and what to do next. 

There will be a Q&A and a handout with tips.

Your investment:  $50 USD (If any one wants to pay in GBP or AUD please email Amy - - and we can arrange this). Recording now also available for $50 USD. 

Date: Thursday May 9, 3pm (LA)/Friday May 10, 8am (Sydney).

Who should attend: nonprofits, social enterprises, entrepreneurs, PR and comms professionals and any one  else who wants to learn how to get their stories across the line in the west coast of US and Canada and Australia and Pacific timezones. But we will also make the recording available. 

We will take questions live and have some Q&A and case study scenarios prepared for the day, but please also feel free to email us any at 


"Amy Fallon and Kristi Eaton's presentation on How to Land Media Coverage was lively and well organized, crammed with relevant advice for people just starting out and fresh ideas for veterans. Their charming slides were jam packed with info and their examples of success confirmed their street credentials. They went above and beyond with attentiveness to individual requests and followup information. Recommended? Yes.” Juliet O'Neill, (attended the first webinar). 

"Amy worked with me as a media consultant on the launch of a big piece of research. She has the ability to quickly understand the news value and translate this into a comprehensive media strategy for global media outlets as well as national outlets. Thanks to her, we were able to secure coverage in The Telegraph, Thomson Reuters Foundation and Radio France International. Amy is very committed, professional, and just a pleasure to work with." Nina Hoeve, former senior international communications manager, Aidsfonds.

"Kristi Eaton is an outstanding public relations consultant. Her skills and expertise have been invaluable to our media and reputation strategy here at The Hunger Project. From the very beginning, Kristi demonstrated a deep understanding of our organisation's goals, vision, and target audiences. I am constantly grateful for her ability to craft compelling and timely narratives from our existing material and am impressed by her commitment to delivering high-impact media hits that align with our strategic goals." Sara D. Reyes, former associate director of Global Communications at The Hunger Project. 

For more testimonials see here and here. 


Before you Pitch Checklist

This checklist for organisations and PR professionals is just a starting point to writing a pitch. If you’d like any further help to create the perfect pitch, contact me at

If you would like to have the option of being notified about my other resources and news, please subscribe below.

Amy's virtual workshop:
Learn how to land media coverage

Here's some of the things that I'll teach you during my virtual workshops on how to land media coverage:

  • How to stand out in an editor’s crowded inbox aka a sea of press releases
  • The one thing that makes an editor open your email (and what not to do when pitching)
  • Writing compelling pitches that raise your profile - and get you featured in top-tier publications
  • Increasing your strike rate when approaching the media

I’ve also created a detailed resource with potential outlets to approach who are known for covering stories in your sectors.


"Amy gave us so many examples of pitches and stories that have worked, encouraging us to think widely and act boldly. It was very relevant to the work we are doing right now. I found the session extremely motivating and I learned a lot."

Roslyn Teirney, Rotary International, Australia

"The public outreach team at the Clean Clothes Campaign found the training with Amy very helpful, giving us a much-needed boost for what can be a challenging space to crack. The training was accessible to and beneficial for us all, those of us who had little experience of working with media but also those who had significant experience. Amy shared vital insights into approaching journalists, gave advice on specific topics we were trying to get coverage on, flagged outlets and platforms that were not on our radar, which we really appreciated. We are already seeing results from advice that Amy gave us!"

Priscilla Dudhia, public outreach and case strategy, Clean Clothes Campaign, Brussels

You can see more testimonials here. 

To book your free 15-minute consultation on how I can help you increase your visibility in the media, email:

Free 15-Minute Consultation

If you'd like to have a free 15-minute consultation about how I can help you increase your visibility in the media, please get in touch.