Workshops
Become a Media Magnet. Virtual workshop with a widely-published global journalist! Friday October 11 2pm UK time
Learn how to find, pitch and follow up stories - and what to do next - with a journalist who has worked in five media markets around the world during this jam-packed session! Price includes a handout, live Q&As and a follow-up.
Past attendees include Rotary International (Australia), Clean Clothes Campaign (Belgium), SAGE Publishing (UK), Slow Food International (Italy), Interview-Her.com (Canada), Kids Club Kampala (UK/Uganda) and more.
Here's some of the things that I'll teach you:
How to stand out in an editor’s crowded inbox. The one thing that makes an editor open your email (and what not to do when pitching)
- How to write compelling pitches that get you featured with publications like The Guardian, NPR, CBC, Telegraph, AFP, Radio France Internationale, AP, TRF and many more
- How to increase your strike rate when approaching media
You'll also get detailed resources with the names of potential outlets who are known for covering stories in your areas and examples of pitches that have worked and why.
Price: $50 USD
Please book below. For opportunities to pay in UK, AUD or another currency please contact me amy@amyfallon.com
Testimonials
Every PR person who wants to up their game and get their releases to the right inboxes, opened and read, needs to work with Amy. I wanted a view of the other side and I wanted to learn more about finding and pitching to the right people. Amy has international experience and relationships with editors and media contacts around the world. She’s a fun and engaging presenter and honest in every way. She answered all my questions and shared information with me to help me succeed. Editors' in-boxes are clogged and the media is overworked and underpaid now more than ever. Amy will help people break through to the right contacts with the right hooks.
Amy has the ability to quickly understand the news value and translate this into a comprehensive media strategy for global media outlets as well as national outlets. Thanks to her, we were able to secure coverage in The Telegraph, Thomson Reuters Foundation and Radio France International. Amy is very committed, professional, and just a pleasure to work with."
Amy gave us so many examples of pitches and stories that have worked, encouraging us to think widely and act boldly. It was very relevant to the work we are doing right now. I found the session extremely motivating and I learned a lot.
The webinar was lively and well organized, crammed with relevant advice for people just starting out and fresh ideas for veterans. Their charming slides were jam packed with info and their examples of success confirmed their street credentials. They went above and beyond with attentiveness to individual requests and follow-up information. Recommended? Yes.
I attended the webinar How to Land Media Coverage. As a journalist and press office manager I found it very useful.
I have worked with Amy for a number of years and recently did a session with her which I found hugely beneficial. Amy really knows her stuff. The content of the course is brilliant - she really arms you with information to go to the media. Would highly recommend working with Amy.
Amy is a true professional backed with years of solid experience in the field. She's worked at such a broad range of titles and outlets that her knowledge, opinion and experience is invaluable. She has a steady, confident and clear way of delivering her workshop and really tailors it to your needs. I now have so much to work from with a solid base and clear directions and objectives. I would recommend Amy and her training to anyone who needs help in this vast and competitive field.
The webinar was very comprehensive and covered the whole lifecycle of working with the media and landing coverage, whilst still being easy to follow and digest. She shared invaluable insights that really helped me to put myself in the shoes of a journalist, and I particularly appreciated her global outlook. I would highly recommend to any PR/comms professional looking to improve their approach to media relations."
The public outreach team at the Clean Clothes Campaign found the training with Amy very helpful, giving us a much-needed boost for what can be a challenging space to crack. The training was accessible to and beneficial for us all, those of us who had little experience of working with media but also those who had significant experience. Amy shared vital insights into approaching journalists, gave advice on specific topics we were trying to get coverage on, flagged outlets and platforms that were not on our radar, which we really appreciated. We are already seeing results from advice that Amy gave us!"
You can see more testimonials here.
Before you Pitch Checklist
This checklist for organisations and PR professionals is just a starting point to writing a pitch. If you’d like any further help to create the perfect pitch, contact me at amy@amyfallon.com
Click here for more free resources or to purchase one of my eBooks.
Book workshop now
If you'd like to have a free 15-minute consultation about how I can help you increase your visibility in the media, please get in touch.
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