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Recently, while in a cemetery, I came across a Goethe quote on a grave:
“Plunge boldly into the thick of life and seize it where you will. It is always interesting.”
It reminded me of my approach to my work as a journalist, media and communications specialist. Curiosity drives what I do, and is why I've been successful.
I find and write stories about underreported issues and I am approached to promote organisations. I love getting media coverage and visibility for people. As a freelancer, I've had a page one story about Uganda in the Saturday Sydney Morning Herald in Australia. I found it myself. Not easy, but I was bold. I found sources and asked difficult questions.
I was asked to speak on the BBC to speak about another story that I wrote for development site Devex. Another with the Index magazine was republished with The Bookseller. I'm frequently invited to speak on podcasts about other stories.
After beginning my career with the Australian national news agency, I reported from the newsrooms of most of the UK national papers in London, and from Africa and Asia as a foreign correspondent. I became passionate about human rights in Uganda - so devoted five years to obtaining a master's degree in this area. Not easy and a huge commitment, but it was important for me to do this in order to understand some things more.
I write about travel, culture and lifestyle, too. (I took up running again in Uganda and I then did the Toronto Marathon and a half-marathon in Johannesburg).
I've lived in and worked from five continents. I've worked for most major media outlets in Australia. I’ve reported from Canada and worked for publications in the US. (I'm lucky to have a mother from Toronto. My grandfather was Scottish, so I'm lucky to have also had the opportunity to live and work in the UK because of this).
Other outlets I've worked for include The Guardian, The Age, The Saturday Paper, Crikey, SBS, ABC, National Geographic, the i paper, NPR, AFP, TRF and many more. You can see these below and some reporting highlights here.
Many of the stories that I've written and my other social content has gone viral.
As a media consultant, I landed a TV interview for small charity with France 24 - and more for others. You can see this work here.
My work has also led to organisations receiving awards, funding and other opportunities.
Getting back to Goethe, I am invested in every person I work with. My interest in life, human nature and politics is why I became a journalist.
I build rapport easily with all sorts of people. Some of my favorite client reviews proclaim that I was the rare journalist to understand their work, to get the key quotes and to dig deeper to see the story in print. That I’m funny – in a good way.
I rate kindness and empathy. I volunteer. One of my best experiences has been helping rough sleepers in London's Docklands during Christmas.
I also started delivering how to land media coverage workshops and webinars which have been a great success. I realised that I could help people by arming them with the skills and knowledge that I have accumulated over the past two decades.. I've created some free resources here, too.
My expertise in building social networks means that I've accumulated nearly 4k LinkedIn followers, and around 13k on X. You'll also now find me on Bluesky. (Note: if you can't find me, it means I'm having a break from them).
Please get in touch on amy@amyfallon.com or via +44 (0) 7494188269 or +61 (0) 451 072 181 (WhatsApp).
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