How to pitch your story to media. Five ways to land media coverage.

1. Have a news hook.

This is exactly what it sounds like - it's how to reel an editor or journalist in. It needs to be timely and relevant. 

2. Don’t make your organisation the story.

I honestly think it's a bad sign if you are intended to be the story (like there's been a crisis situation). Most likely, you'll want to have people and the community at the heart of your story. Accept also that you might be part of a broader story. 

3. Give it time.

I'd give any new PR effort or campaign - or a new consultant or agency - three months at least. It takes time to get coverage. 

4. Have a sharp subject line of your email.

This could be the most important part of your pitch and email, as it's what will get it opened. Try to make it match the headline if you can. 

5. Have an independent source.

If you're claiming that you're the first at something or there's a milestone taking place, remember you'll need to back this up. 

If you'd like to work with me or do one of my webinars, you can email me via amy@amyfallon.com for more details.